Sunday, October 24, 2010
Week 7: Thoughts on Klein's Ideas
Another surprising thing was the connection of the facial recognition and surveillance camera company to one here in the United States, "L-1 Identity Solutions". The fact that the representative that Klein talked to tried to cover up their involvement is very suspicious. It seems like they know that what they're doing is on the borderline of violating the law. In China, the companies that are providing security equipment for the government are booming. It is clear how much China wants to monitor each citizen's every move, not only for security reasons, but seemingly for their own intentions as well. The people who are getting caught are ones that have even a small chance of opposing the way the country's run, not necessarily through violent means. For me, I believe that it does help with reducing violence but it also restricts freedom the most. The fact there is a chance that what's happening in China might spread to the United States is a very real and scary thought.
Sunday, October 17, 2010
Week 6: Visual Rhetoric
This visual image conveys the message that Old Spice basically turns you from a loser to a winner. The man's 'before' appearance is described as "a sad little nerd person". However, no one needs to read the quote on the bottom of the ad to get this impression. With the awkward, gangling teenage boy donning glasses, a costume, and a bad haircut, it is pretty clear that it is the unfavorable one between the two appearances of the man. One the completely opposite extreme, his 'after' photo on the bottom left is clearly meant to emanate poise, success and high self-confidence. In this ad, the whole transformation of the man's appearance to a more dignified, pleasant look is all attributed to Old Spice Swagger. From the look of the man's face in his 'after' photo, his exaggerated self-opinion he possesses is very apparent, as opposed to his unsure, awkward expression on his 'before' picture. When one sees those two photos, one can clearly see his 'after' shot as a positive one compared to his negative and unpleasant 'before' shot. What this ad is essentially trying to say is that Old Spice makes you "cool"; it is the difference between appearing weird and outrageous to being seen as respectable and successful. The ad is appealing to what people perceive as good and bad in terms of appearance. It shows the extremes of both and just associated themselves to what people are more attracted to.
Sunday, October 10, 2010
Week 5: Double Consciousness
Sunday, October 3, 2010
Week 4: Allegory of the Cave
Inside the cave as one of the prisoners, I'd imagine it to be a quiet, safe, and predictable place. Even though I’m bound and limited from the things normal people do, I would not know it to be different because this is my “normal”. Day by day, I see the same thing. I guess about which one of the same shadows will pass next. I expect to hear things and see certain forms and shapes. I’m safe and comfortable with my reality.
After being released from this, however, and after walking out of that cave and seeing the sun and the Earth for the first time, it’ll be too much of an overwhelming sight that it would be so impossibly irresistible. Stepping out and discovering another reality would be astounding. I cannot perceive what I’m seeing— the sun, the outside of the cave, the people—as the truth. I would be doubtful, skeptical, and feeling unsure and uneasy about my new and unbelievable surroundings. But, no matter how foreign, the place would be so magnetic.
Upon returning to the cave after what I have witnessed for myself, it would be almost hopeless to try to communicate about these new discoveries. It would seem absurd to them the idea that what they have believed to be truth all their lives is simply not. And attempting to make them believe and trust things they have not seen for themselves would be difficult. What they see is not real, and what they don’t see that is not there is amazing and real. It’ll be incomprehensible to them, just like it was to me the first time I’ve seen it. But I would rather see and engage with an incomprehensible truth, rather than stay in the safe and incomplete darkness.